Cookie Policy
This Cookie Policy explains how Zantria uses cookies and similar tracking technologies on our website to enhance your browsing experience, analyze usage patterns, and provide personalized services.
Last Updated: December 2024
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit our website. These files contain information that helps our website remember your preferences, track your browsing behavior, and provide a more personalized experience. Cookies are widely used across the internet and are essential for many website functions, including maintaining user sessions, remembering login credentials, and storing shopping cart contents.
There are different types of cookies, including session cookies that expire when you close your browser, and persistent cookies that remain on your device for a specified period or until you delete them. First-party cookies are set directly by our website, while third-party cookies are set by external services we use, such as analytics providers or payment processors. Understanding these distinctions helps you make informed decisions about cookie acceptance and management.
Cookies cannot access other files on your device, install software, or transmit viruses. They are simply data storage mechanisms that help websites function more effectively and provide better user experiences. The information stored in cookies is typically encrypted and anonymized to protect user privacy while still enabling the intended functionality.
2. Essential Cookies
Essential cookies are necessary for our website to function properly and cannot be disabled without significantly impacting your ability to use our services. These cookies enable core functionality such as user authentication, shopping cart management, order processing, and security features. Without these cookies, you would not be able to place orders, maintain your session while browsing, or access secure areas of our website.
Security cookies help protect your personal information and prevent unauthorized access to your account. They enable features such as secure login, session management, and fraud prevention. These cookies are essential for maintaining the integrity of our platform and ensuring that your personal and payment information remains protected throughout your interaction with our website.
Functional cookies remember your preferences and settings to provide a more convenient browsing experience. They store information such as your preferred language, delivery location, and previous flower selections to streamline future visits. These cookies help reduce the need to repeatedly enter the same information and make our website more user-friendly and efficient.
3. Analytics and Performance Cookies
Analytics cookies help us understand how visitors interact with our website, which pages are most popular, how long users spend on different sections, and where they might encounter difficulties or confusion. This information is crucial for improving our website design, optimizing user experience, and identifying technical issues that might affect your ability to place orders or access information.
We use Google Analytics and other analytics tools to collect this data, which is anonymized and aggregated to protect individual privacy while providing valuable insights into overall website performance. These tools help us identify trends in user behavior, popular flower selections, seasonal demand patterns, and the effectiveness of different website features and content.
Performance cookies monitor website loading times, error rates, and technical performance metrics to ensure that our website operates smoothly and efficiently. This data helps our technical team identify and resolve performance issues quickly, optimize server resources, and ensure that our website provides a fast and reliable experience for all users, regardless of their device or internet connection speed.
4. Marketing and Advertising Cookies
Marketing cookies, which require your explicit consent, allow us to show you relevant advertisements and track the effectiveness of our marketing campaigns. These cookies help us understand which marketing channels are most effective, which advertisements resonate with different audiences, and how to optimize our marketing spend to reach customers who are most likely to be interested in our services.
We may use remarketing cookies to show you relevant advertisements on other websites you visit after leaving our site. These advertisements are designed to remind you of our services and may feature flowers or arrangements similar to those you viewed on our website. Remarketing helps us stay connected with potential customers and provide them with relevant offers and information about our services.
Social media cookies enable integration with social media platforms and allow us to track the effectiveness of social media marketing campaigns. These cookies may be set by social media platforms when you interact with social media content on our website or when you visit our website through social media links. You can manage these cookies through your social media account settings and privacy preferences.
5. Managing Your Cookie Preferences
You have full control over your cookie preferences and can manage them through several methods. When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, decline non-essential cookies, or customize your preferences. You can change these preferences at any time by clearing your browser cookies and revisiting our website, or by contacting our customer service team.
Most web browsers allow you to control cookies through their settings, including options to block all cookies, accept only first-party cookies, or receive notifications before cookies are set. However, blocking essential cookies will significantly impact your ability to use our website and may prevent you from placing orders or accessing certain features. We recommend allowing essential cookies while managing optional cookies based on your privacy preferences.
You can also use browser extensions or privacy tools that provide more granular control over cookies and tracking technologies. These tools allow you to block specific types of cookies, whitelist trusted websites, and monitor what tracking technologies are being used on websites you visit. We respect these privacy tools and design our website to function properly even when non-essential cookies are blocked.
6. Mobile Apps and Device Information
If you access our services through mobile applications or mobile browsers, we may collect additional device information such as device type, operating system, unique device identifiers, and mobile network information. This information helps us optimize our services for different devices and provide better mobile experiences. Mobile cookies function similarly to web cookies but may have different storage mechanisms and management options.
Mobile applications may request permission to access certain device features such as location services, camera, or contacts. These permissions are requested only when necessary for specific functionality and are always optional. You can manage these permissions through your device settings, and denying permissions will not prevent you from using basic app functionality, though some features may be limited.
Push notifications on mobile devices help us communicate important information about your orders, delivery updates, and promotional offers. You can enable or disable push notifications through your device settings or app preferences. We use push notifications sparingly and focus on providing valuable, timely information rather than frequent promotional messages.
7. Third-Party Cookies and Services
Our website uses various third-party services that may set their own cookies, including payment processors, analytics providers, customer support tools, and delivery tracking systems. These third-party cookies are governed by the respective privacy policies of these service providers, and we encourage you to review their policies to understand how they handle your information.
We carefully select third-party service providers based on their reputation, security standards, and privacy practices. All third-party integrations are regularly reviewed to ensure they continue to meet our standards for data protection and user privacy. We maintain contracts with these providers that specify how they can use data collected through their cookies and require them to protect user information appropriately.
Some third-party cookies may be used for cross-site tracking or advertising purposes. You can opt out of many third-party advertising cookies through industry opt-out pages such as the Network Advertising Initiative or the Digital Advertising Alliance. Additionally, many browsers now include tracking protection features that limit third-party cookie functionality automatically.
8. Cookie Retention and Expiration
Different types of cookies have different retention periods based on their purpose and functionality. Session cookies expire when you close your browser, while persistent cookies may remain on your device for periods ranging from a few days to several years. Essential cookies typically have longer retention periods to maintain functionality, while marketing cookies often have shorter periods and are refreshed regularly.
We regularly review and update cookie retention periods to ensure they are appropriate for their intended purpose and comply with privacy regulations. Cookies that are no longer needed are automatically deleted, and we minimize retention periods wherever possible while maintaining necessary functionality. You can view the specific retention period for different cookies through your browser's cookie management tools.
You can manually delete cookies at any time through your browser settings, though this may require you to re-enter preferences and login information on future visits. Some browsers offer automatic cookie deletion options that remove cookies after specified periods or when you close the browser. These settings provide additional control over your privacy while using our website.
9. Cookie Security and Protection
We implement strong security measures to protect the information stored in cookies, including encryption, secure transmission protocols, and regular security audits. Cookies containing sensitive information are encrypted and protected against unauthorized access or tampering. We follow industry best practices for cookie security and regularly update our security measures to address emerging threats.
Our website uses secure HTTPS connections for all cookie transmission, ensuring that cookie data cannot be intercepted or modified during transmission between your device and our servers. We also implement measures to prevent cross-site scripting attacks and other security vulnerabilities that could compromise cookie security or user privacy.
We monitor cookie usage patterns to detect potential security issues or unauthorized access attempts. Unusual cookie behavior or suspicious activity triggers automatic security protocols that help protect user accounts and personal information. Users are encouraged to keep their browsers updated and use reputable security software to enhance their own protection against cookie-related security risks.
10. Legal Compliance and Rights
Our cookie practices comply with applicable Indian privacy laws and international standards for data protection and user privacy. We regularly review our cookie policies and practices to ensure continued compliance with evolving legal requirements and industry best practices. This includes implementing appropriate consent mechanisms, providing clear information about cookie usage, and respecting user choices regarding cookie acceptance.
You have the right to know what cookies are being used on our website, how they function, and what information they collect. This Cookie Policy provides comprehensive information about our cookie practices, and our customer service team is available to answer specific questions about cookie usage or help you manage your preferences. We are committed to transparency in all our data collection and usage practices.
If you have concerns about our cookie practices or believe that cookies are being used inappropriately, you can file a complaint with the appropriate data protection authority or contact our privacy team directly. We take all privacy concerns seriously and will investigate and address any issues promptly and thoroughly. We are committed to maintaining user trust through transparent and responsible cookie practices.
11. Policy Updates and Changes
We may update this Cookie Policy from time to time to reflect changes in our cookie usage, legal requirements, or technological developments. Significant changes to our cookie practices will be communicated through website notifications, email alerts, or updates to our cookie consent banner. We encourage you to review this policy periodically to stay informed about how we use cookies and tracking technologies.
When we update this policy, we will change the "Last Updated" date at the top of the page and may highlight significant changes in our cookie consent banner. If changes materially affect how we use cookies or your rights regarding cookies, we will seek renewed consent where required and provide clear information about the nature of the changes and their implications for your privacy.
Your continued use of our website after cookie policy updates constitutes acceptance of the modified terms, unless the changes require explicit consent under applicable laws. If you disagree with any changes to our cookie practices, you can adjust your browser settings to block cookies or discontinue using our website. We will always respect your choices regarding cookie acceptance and usage.